Testimonials

  • Gail Bernucca – Coldwell Banker I recently had Judson virtually stage two properties. One went to contract in 48 hours. The other had multiple offers, and we were under contract in 3 days. I believe that beyond the strength of the current sellers market, the fact that these properties were both vacant and virtually staged contributed to them getting sold so quickly.

    Gail Bernucca

  • Sophia Sanchez – Sanchez and Co. – “It’s amazing. It’s hard to know where to start! The client was absolutely wowed by the pictures. There was green carpet in the house, and the way that you blended the furniture and had it match the room… she was absolutely floored with the work you did. The quality has been amazing, and that you could get it done so quickly; we have been absolutely floored by it.”

    Sophia Sanchez

  • Crystal Dukes – Premier Sotheby’s International Realty – “(I’ve noticed that) having the virtual staging done has absolutely impacted the amount of days on the market. It helps people visualize better what they can do with the property. It’s proven itself because they buy off the market as soon as I get them up there. For the realtors, it’s a night and day difference in the pricing, and the time, as well. Dealing with high-rises or condos where you have to reserve elevators and coordinate to stage them. It’s a no-brainer, really. It hugely reflects the number of days on the market, as well as the cost, vs actually staging, and dealing with the additional time, coordination, and management.

    Crystal Dukes

Articles

What’s the best time of day to photograph real estate?
What’s the best time of day to photograph real estate?

If lighting is the most important thing in photography, than timing is second.  You may have heard of the “Golden Hour.”  That’s the hour before sunset when sunlight is at its most interesting and usually the softest.   That only matters for half of the house.

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Declutter. Declutter. And then Declutter some more
Declutter. Declutter. And then Declutter some more

Decluttering is perhaps the most important part in preparing a listing. Buyers need to be able to see themselves living there. That’s pretty difficult when the home owners stuff fills every bit of available space. Of course the house must be clean, but decluttering goes beyond that.

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Things to do before you shoot!
Things to do before you shoot!

  • Declutter!!! A busy home does not photograph well.  Remove as much clutter as possible.  This includes: knick-knacks on the selves/mantel, photo frames on the bed stand, remote controls. etc.
  • Remove items that are too personal to appeal to the general public. Examples are: art work that may be offensive to some, the beat up quilt you’ve had since you were a kid, etc.
  • Replace any burnt out light bulbs. It will make the photo shoot better and will show better when buyers come in.

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